LMS is an integrated marketing and sales platform to record, organize, action, analyze and report customer data to enable enterprises to drive profits from multi-channel marketing programs.
LMS is built using open source technologies and integrates easily with various CRM, ERP and legacy systems.
The applications of LMS are several – as a data mart integrating data from multiple sources, for multi-channel demand generation, sales automation, CRM, performance analysis and campaign management.
The current version of the product has a standalone commercial implementation in a BFSI enterprise. We are preparing to release this application as an on-demand hosted solution shortly.